Hi friends,
It's been just a week since Cannes, and here we are already talking about anti-advertising.
No, it's not a campaign against ads but the art of using reverse psychology and honesty woven into an ad. Maybe that's what we all need.
We were chatting about it in DUDE with Curro and Livio, and we were blown away by the work done for Visit Oslo. Curro summed it up: "Such a masterclass in storytelling and filmmaking." The video is so good I've watched it three times.
Also, Seattle Southside targeting aliens in the tourism market was a quirky twist. Lastly, there's a slick rebranding in travel and an elegant OOH campaign from the WSJ.
Have a good read
ADVERTISING
Deadpan Discovery: Visit Oslo Unveiled through Boredom
In a refreshing departure from typical travel advertising, a new ad campaign by creative agency NewsLab introduces an anti-advertising approach to promoting Oslo, Norway. The ad features a distinctly unenthusiastic resident showcasing the city with deadpan humor that is both entertaining and insightful. While traditional travel ads often focus on picturesque views and happy faces, this unconventional approach injects wit and irony into the mix, offering a more authentic and relatable glimpse into the city. The weary Oslo resident's tour highlights the city's unique attractions with a touch of despair, emphasizing Oslo's laid-back charm, hidden gems, and the importance of appreciating the beauty of one's own surroundings.
ADVERTISING
Alienvitations: calling Extraterrestrial Tourists back to Seattle Southside
Seattle Southside, a region just south of Seattle, is welcoming back interstellar tourists with a quirky campaign called "Alienvitations." Utilizing the area's unique history with extraterrestrials, dating back to the 1947 Maury Island Incident, Explore Seattle Southside aims to attract both aliens and Alien-enthusiast Earthlings. The campaign features 'Bait Cows' with messages that lead Aliens to a retro-style tourism video on the website, offering recommendations for interstellar tourists and providing an Alien-friendly interface. This out-of-the-world initiative, created in collaboration with creative agency One Twenty-Three West, follows the success of last year's Microadventure campaign, showcasing Seattle Southside's innovative and playful approach to tourism marketing.
FEATURED
A bunch of news from my network
- Agnesi is back on the airwaves with Rude to celebrate its 200 years of history [source Nicolò Carrassi linkedIn]
- TXT GROUP has bought I MILLE and Uasabi for 8.5 million euros [source
linkedIn]- Pixpay new tv commercial by KÖM [source Matilde Bille linkedIn]
- SanBitter “Lasciati Ispirare” Wildframe Production [source Ivan Merlo linkedIn]
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an Ad
Let's jump in something out of the bubble:
Insomniac: What a century (plus a pandemic) does to Moviegoing
Fun fact: The latest travel trend is staring at the real-time flight map for the whole trip.
Playlist: Take a journey through music history with the 80 greatest piano intros.
MARKETING
Mktg picks not to miss
- Online-dating growth has been slowing
- Beyond Meat’s sales stopped growing
- Under Armour enters the sports fashion race
- Hot indie studio A24 scores $3.5bn valuation
ADVERTISING
Business Touches Us All: The Wall Street Journal Campaign
The Wall Street Journal's new outdoor ads by Mother highlight the diverse range of topics covered in the newspaper and emphasize how business affects everyone. From electric vehicles to renters' rights, the ads showcase WSJ as an objective reporter focused on issues impacting the entire population. By placing the ads in targeted locations, the campaign drives home the message that business is everywhere and influences how we all live.
DESIGN
Elevating Luxury Travel: designing Aero's stylish brand identity
In luxury private aviation, Otherness's creative vision has propelled Aero Airlines into a realm of elegance and sophistication. By delving deep into Aero's essence, the design team collaborated with Heuristic Branding to unveil a brand strategy that resonates with the discerning clientele. Emphasizing the power of photography in crafting the brand's narrative, Aero's visual identity exudes exclusivity and refinement. From custom-designed boarding passes that double as keepsakes to a meticulously curated color palette and typeface, every detail reflects a commitment to luxury and streamlined passenger experience.