Hi friends,
I’d like to share what Cannes Lions is all about and why it’s such a big deal in marketing and advertising. I’ve included links to check out this year’s top campaigns and some of my personal favorites.
Have a good read
ADVERTISING
Cannes Lions: roaring creativity and the hunt for Grand Prix
Cannes Lions is like a wild safari for creative minds. They hunt for groundbreaking ideas and innovative campaigns against the stunning backdrop of Cannes. Industry beasts showcase their talents and compete for the ultimate prize—the roaring Grand Prix!
It celebrates the boldest and most imaginative ideas that make a lasting impact. For creatives, Cannes Lions is crucial. It's a global stage where they gain recognition, exchange ideas, and learn from the best in the business. Winning a Cannes Lion award is a major achievement, validating excellence in creativity.
Cannes Lions isn't just about the awards and presentations inside the Palais. Outside, the scene buzzes with parties, networking events, and spontaneous collaborations at beachside bars and swanky rooftops.
My top 3:
Meet Marina Prieto // David - JCDecaux
Stella Artois Hand Model // GUT Miami - JKR - Sinergy production
Heinz Ketchup fraud // Rethink
ADVERTISING
Shining a New Light: German Doner Kebab's daylight revolution
Lucky Generals has launched a groundbreaking campaign aimed at changing public perceptions of German Doner Kebab (GDK) as a late-night indulgence to a high-quality meal suitable for any time of day. Featuring British rapper icon Ms Banks, the campaign showcases GDK's delicious offerings in a fresh light, defying stereotypes and positioning the brand as a premium choice.
FEATURED
A bunch of news from my network
- One of the most touching celebrations I've experienced since working in this industry. Congrats SMALL, CoorDown and Indiana Production [source Luca Pannese linkedIn]
- Campari at Art Basel [source Francesco Brambati linkedIn]
- House of the Dragon: The Castello Sforzesco has turned into Westeros [source Elia Mariani linkedIn]
- Mail Boxes Etc commercial for Euro2024 [source Marianna Centurione linkedIn]
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an Ad
Let's jump in something out of the bubble:
Follow for follow: Outbean —>Advertising lesson from Mad Man
Insomniac: US teens spend almost 5 hours a day on social media
Fun fact: Why do we have a voice in our heads when we read?
Ranked: Cost of living city ranking 2024
JOB POSTING
The wrong place to find the right job
- Tinder is hiring an Associate Paid Media Manager [through Paolo Lorenzoni]
- Unoenergy Marketing team is growing. Check it here [through Alice Zerbone]
- If you’re a Freelancer Videomaker/Content Creator in Milan and you’re reading this, Al.ta Cucina is looking for you [through Simone Mascagni]
MARKETING
Mktg picks not to miss
- Ilya Sutskever, OpenAI’s former chief scientist, launches new AI company
DESIGN
Stop the Traffik unveils bold new identity: The 'Stop Arrow
Fold7Design has unveiled a striking rebrand for Stop the Traffik, centered around a unique 'Stop Arrow' symbol that represents the charity's focus on preventing human trafficking before it occurs. The new identity features a modern typographic voice, a bright color palette, and a human-centered illustrative approach. The rebrand also includes a tech-focused aesthetic to reflect the charity's data-powered analytics services.