Ever heard about Substack?!
Hi friends,
guess what? I've hopped on the Substack train.
Thanks to Livio's suggestion and Andrea's endorsement, I've decided to use Substack for my newsletter. Hope it's an enjoyable read, and by the way, let me know if you have any feedback or notice anything off from before.
This week, couldn't help but mention Wes Anderson and Montblanc, the comeback of Lynx, or should I say finally an ad worthy of the good old days.
And to wrap it up, a brilliant activation by Wall's in Pakistan and the rebranding of Aruba Conservation Foundation.
Have a good read.
ADVERTISING
The Fantastic World of Montblanc: a Wes Anderson collaboration
Celebrating the 100th anniversary of the Meisterstück pen, director Wes Anderson brings his unique visual style and quirky storytelling to the world of Montblanc in a charming ad. Featuring appearances from Anderson himself and regular collaborators Rupert Friend and Jason Schwartzman, the film follows three colorful characters at the fictional Montblanc headquarters atop the Mont Blanc mountain. Packed with subtle nods to the brand's history, the ad is a whimsical and imaginative celebration of the art of writing.
ADVERTISING
Scent-sational Laughs: LYNX unleashes the power of fragrance in hilarious campaign
LYNX (Axe) unveils 'The Power of a Fragrance' campaign in collaboration with director Lionel Goldstein and LOLA MullenLowe. This campaign embraces dark humor reminiscent of popular streaming shows and features the LYNX Blue Lavender scent from their Fine Fragrance Collection. With films like 'Robbery' and 'Funeral,' the ads take unexpected turns, showcasing the influence of LYNX fragrances in quirky and comedic scenarios.
FEATURED
A bunch of news from my network
- How has Cortilia changed, the service that brought grocery shopping from the farmer to the e-commerce [source Roberto Profera linkedIn]
- The Oatly “Fountain of Youth” at MDW [source Benedetta Turrin linkedIn]
- Sumup raises €1.5 billion to solidify market-leading position [source Noemi Tanoni linkedIn]
- Poste Italiane opens 250 co-working spaces [source Stefania Termite linkedIn]
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an Ad
Let's jump in something out of the bubble:
Ranked: The Best Beers in the World, according to 280 experts
Nat Geo: Explore NASA's Best Photos of the Year
Infomaniac: 20 years of Top Trending Google Searches
Playlist: When do we stop finding new music? A statistical analysis
Travel Tidbits: 12 photos of brutalist churches across Europe
JOB POSTING
The wrong place to find the right job
- Uber is hiring a Campaign Marketing Manager in Spain [through Gianluca Benincasa]
- Puma Group is looking for a Senior Marketing Manger [through Josele Angulo Rodríguez]
- Esselunga is hiring a Digital Media Specialist [through Massimo Bellato]
- Tik Tok is hiring all over Europe [through Alessandra Mariani]
- If you are in the influencer/creator space - this one is for you: Creator Marketing Manager at Red Bull [through Matteo Guerrieri]
MARKETING
Mktg picks not to miss
- Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand
- Speculation continues to swirl over a possible WPP breakup
- Meta offers $5K bonus for influencers to post to Threads
ADVERTISING
Shining Bright: Wall's solar price board revolutionizes ice cream sales in Pakistan
In an innovative move to combat power cuts and energy challenges in Pakistan, Wall's has transformed its iconic ice cream price board into a Solar Priceboard. This initiative, part of Wall's long-term commitment to green energy, harnesses sunlight to provide uninterrupted power supply to ice cream freezers during outages, ensuring the quality of their products remains consistent. The Solar Price board not only supports shop owners by preventing product loss but also enhances consumers' overall ice cream experience. This groundbreaking approach, spearheaded by Wall's Pakistan in collaboration with LOLA MullenLowe, showcases the brand's dedication to sustainability and innovation in the face of energy crises.
DESIGN
Nature's Resonance: the transformation of Aruba Conservation Foundation
How&How's innovative rebranding of the Aruba National Park Foundation as sparked a renewed focus on preserving the island's diverse ecosystems. The rebrand aims to engage the local community in protecting the island's natural habitats. Through a vibrant visual identity that symbolizes collective action and showcases endangered local species, such as the Aruban whiptail lizard and the Aruban burrowing owl, the charity hopes to inspire involvement in conservation efforts. The rebrand includes a modular illustration system inspired by traditional Aruban architecture, with visuals that can adapt to various layouts.