Hi friends,
ever notice how underrated music is in creative campaigns?
Maybe it's an Italian thing, where we often use music in ads with catchy “tormentoni” or earworm jingles that butcher songs.
But then you see stuff like Lexus with Anderson .Paak, and you realize music's a big deal in advertising. Maybe I'm biased 'cause I worship the guy, but that Lexus spot? A masterpiece, a breath of fresh air in the automotive world.
Speaking of music, check out Samsung and Field Roast reactive campaign to Taylor Swift's concert in Amsterdam and Charli XCX's album drop.
Have a good read
ADVERTISING
California Dreaming: the 2024 Lexus GX & Amazon music journey feat. Anderson .Paak
Stept Studios captivates audiences with their latest creation, a collaboration between Lexus and Amazon Music starring the talented Anderson Paak. This visually stunning film showcases the all-new 2024 Lexus GX amidst breathtaking California landscapes, a mesmerizing dance performance, and a live bear. Directed by Maya Table, the project reimagines Paak's song "Celebrate" as a touching tribute to World Music Day.
ADVERTISING
Field Roast Bratwursts: the essential BBQ item of Brat Summer
Plant-based brand Field Roast embraces the "brat summer" movement inspired by Charli XCX's album 'Brat.' With a daring and confident attitude, and the support of creative and media agency No Fixed Address, Field Roast positions its bratwurst sausages as the number one item on the Brat summer BBQ checklist. Utilizing a social media campaign and a billboard in Yonge and Dundas Square, Field Roast joins the pop culture phenomenon and encourages everyone to have a bold and unforgettable brat summer with their delicious plant-based products.
FEATURED
A bunch of news from my network
- There's a new HR start-up in town: It’s Clutch time [source Lorenzo Catellani linkedIn]
- Mavriq buys 80% of the Switcho group [source Giacomo Garufi linkedIn]
- “Il Caso YARA: Dietro Ogni Ragionevole Dubbio” will be available on Netflix from July, 16th. [source Flavio Di Maio linkedIn]
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an Ad
Let's jump in something out of the bubble:
Infomaniac: Smartphones crushed digital cameras, but Fujifilm is making a comeback
Streaming binge: The entertainment industry framed by Robert Bernocchi on The Big Picture
Book club: 10 books that will change the way you see technology by Andrea Girolami on Scrolling Infinito
JOB POSTING
The wrong place to find the right job
- The biggest rock band on earth is looking for a Community Manager [through Ambrogio Ferrario]
- Diesel is hiring a Customer Engagement Manager [through Silvia Robitschek]
MARKETING
Mktg picks not to miss
- ‘In Business to Save the Planet’: The Patagonia Paradox
- Skydance and Paramount may have a deal
ADVERTISING
Swifties Soar: Taylor Swift's bespoke jet adventure in Amsterdam
Samsung and TBWA collaborated to surprise Taylor Swift as she arrived in Amsterdam for a concert at Johan Cruijff Arena. Known for her preference for private jets, Swift faced criticism on social media for this luxury travel choice. In response, Samsung introduced the Bespoke Jet AI vacuum cleaner as a playful alternative, aiming to "suck up the hate" while offering a humorous twist on the private jet concept. TBWA\Belgium strategically placed billboards and ads around the concert venue, featuring witty copy that caught the attention of Swift's fans, the Swifties.
DESIGN
Sip, Sniff, and Relax: Earl of East's café-inspired candle delights
Earl of East, a renowned lifestyle brand, has unveiled a delectable new range of café-inspired candles that evoke the cozy ambiance of coffee counters. The collection, featuring scents like Americano, Iced Matcha, and Milk Bun, aims to capture the essence of community and connection in cafés. Co-founder Paul Firmin highlights the brand's deep-rooted love for café culture, emphasizing the importance of these spaces in their journey. Each candle is presented in a reusable diner mug and packaged in a custom box adorned with stickers of menu items that inspired the scents.
As always, great piece Domenico 👏🏼🙂