Hi friends,
maybe it's just a coincidence, or maybe it's my love for ads that flirt with absurd irony, but here's a trio of pretty cool spots for you.
Out of the three, the most famous brand is Roku, kicking off a US campaign three weeks ahead of the Thanksgiving season.
The other two are hidden gems: Åkestam Holst creates a whole fake Italian '80s pop culture universe to sell Swedish cinnamon buns (yes, I'm a fan of fake brands and thanks Marco Frugiuele for the tip), and one of the coolest and bizarre music video launches from M87, a French electro band.
Have a good read.
ADVERTISING
Roku’s fix for TV chaos: Stream without the Scream
Roku has introduced its latest ad campaign, "Less Screaming. More Streaming.," which focuses on people's everyday annoyances while streaming or watching TV at home. From misplaced remotes to the challenge of choosing a smart TV or locating the content you want to watch, the campaign—crafted by agency Fellow Kids and directed by Dave Laden from Hungry Man—highlights how Roku's devices provide an easy fix and reduce frustration.
ADVERTISING
Cinnamon Buns Meet '80s Italo-Disco: a Sweet Italian Fantasy
In a playful nod to nostalgia, Sweden's largest convenience store chain, Pressbyrån has teamed up with Åkestam Holst NoA to celebrate Cinnamon Bun Day on October 4th. Embracing the vibrant spirit of '80s Italo-disco, the campaign features tongue-in-cheek renditions of iconic Italian fashion brands, creating a fictional universe around a made-up band, P. Buroni. With a cleverly crafted retro music video shot using vintage technology, the campaign has captured the public's imagination, blending humor and creativity to promote the beloved pastry in a delightfully extravagant manner.
FEATURED
A bunch of news from my network
- There’s a new festival in town: Milano Film Fest [source Agata De Laurentis linkedIn]
- Here's the cover of the latest issue of Wired Italia, dedicated to the extraordinary technologies beyond artificial intelligence. [source Federico Ferrazza linkedIn]
- The new “MC20 Maserati per Maserati” Fuoriserie is out now [source Pietro Zambetti linkedIn]
- Plenitude launches "On the Road", the new identity of its e-mobility solutions [source Paolo Contenti linkedIn]
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an Ad
Let's jump in something out of the bubble:
Must-read NL: Here my two cents on the halo effect in marketing and advertising. Thanks
for inviting me to be part of this newsletter issue.Streaming binge: Who will be Bob Iger's successor? by Robert Bernocchi
Infomaniac: People are searching for friends
Nat Geo: How NASA astronauts vote from space aboard International Space Station
JOB POSTING
The wrong place to find the right job
- Red Bull is looking for a Brand Marketing Specialist [through Claudia Spinelli]
- Airbnb is hiring an exciting role in Italy to build the Hotel Supply [through Nicola Angioni]
MARKETING
Mktg picks not to miss
- How OnlyFans became a $4 billion goldmine for its secretive owner
- How Corona found success with YouTube Shorts
- LVMH and Formula One announce 10-year partnership
- OpenAI gets $4 billion revolving credit line, giving it more than $10 billion in liquidity
ADVERTISING
M87's Bold Move: Rapping into the Spotlight with a TV Ad
In a daring departure from traditional music promotion, the enigmatic French rap brand M87, that deliberately keeps information limited, has teamed up with creative agency Dat-Way to showcase their new drill track, L’Oseille, in a TV commercial. Directed by Mathias Pardo, the ad features a young woman who becomes utterly consumed by the song, singing its catchy lyrics throughout her day, much to the chagrin of those around her.
DESIGN
The Joslyn Art Museum: a fresh face for a timeless treasure
After a two-year renovation, The Joslyn Art Museum in Omaha has reopened with a vibrant new identity designed by Eddie Opara and his team at Pentagram. Emphasizing a closer connection with visitors, the museum has adopted the simplified name "The Joslyn" and introduced custom typography inspired by its architectural history. The rebranding reflects the museum's commitment to inclusivity, featuring a versatile typeface accommodating Indigenous languages. With a color palette echoing the Great Plains and a focus on creativity, The Joslyn is poised to engage and inspire for years to come.
Thank you so much for reading this far, I really appreciate it. The most clicked link from last week is this one:
- Heinz Tomato Ketchup limited edition x FC Internazionale Milano [source Fiamma Odette Sinibaldi linkedIn]