Enough with Christmas?
Christmas ads already exhaust you, fair. I can’t promise zero detours, but there’s more inside.
Hi Friends,
December is barely rolling in, and you’re already over Christmas and Christmas ads.
Dodging them from now to New Year’s is basically an extreme sport, but I had to include Uber’s masterpiece. Also, I really need to stop watching father–daughter Christmas ads late at night. Feels like every agency got the same brief this year: make Dome cry, he’s been a dad for twelve months.
And if I just gave you a sugar overdose (you Grinches), enjoy LIAKH’s spot, tearing apart every cliché about diabetes.
We wrap with a very slick Apple film and the Royal Albert Hall rebrand.Have a good read.
Have a good read.
Something else worth your reading: after revisiting A24’s stunt for Marty Supreme with Chalamet, I went down an Instagram rabbit hole and explained why the campaign isn’t just hype.
And in case you missed the fact that we’re on Instagram too, you can keep posted over there.
You're one of the 4,700+ professionals and creatives who are subscribed on Substack and LinkedIn - and following on Instagram and Threads.
If you're a brand wanting to reach Marketing and Advertising fans reading "in case you missed it," hit me up at incaseyoumissedit@domenicoloperfido.com and check out the media kit.
ADVERTISING
Uber’s Heartfelt Christmas Ad Arrives
In its first-ever Christmas ad, Uber, in collaboration with Mother, takes a surprising turn towards the emotional. Set to a haunting James Blake cover, the ad explores a father-daughter relationship reflecting on their complicated history as they head home for the holidays. Gone are the usual cheery vibes; this one dives deep into the bittersweet realities of family life, mirroring a trend in ad storytelling this season.
ADVERTISING
Myths unveiled: Vegetables and Sugar
LIAKH and Spindle have unleashed a trio of heavy-metal-laced micro-films tackling the pesky myths around type 1 diabetes, like ‘Do vegetables have sugar?’ These mini-thrillers star Declan Mason and transform real-life questions into suspenseful answers. Forget the mince pies; it’s the perfect time to send these films to that friend who always asks the same old questions about diabetes.
FEATURED
A bunch of news from my network :
- Motta’s Christmas ads are live, featuring chef Bruno Barbieri and savory Panettone innovations [source Luca Casaura linkedIn]
- Benetton’s Oxford Street store goes full Stranger Things with an immersive Upside Down experience [source Veronica Ferrari linkedIn]
- Last week, four Italian advertising talents took a swing at Serenis’ communication. [source Francesco Morzaniga linkedIn]
- COOP teams up to push for relationship education in schools, tackling violence against women head-on [source Alessia Bonito Oliva linkedIn]
- Geopop dives into the Italian pesto supply chain with Xfarm and Barilla serving up the details [source Alexandra Freche linkedIn]
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an Ad
Let's jump in something out of the bubble:
Infomaniac: The 10 greatest acquisition of all the time
Live from Wall Street: Michael Burry (Christian Bale in The Big Short) launches newsletter to lay out his AI bubble views after deregistering hedge fund
Streaming Binge: The 100 Best Comedy Movies of All Time per Variety
Ranked: The Top 17 Fast Food Value Menus, Ranked
Fun fact: Scientists Discover That People Act Way Better When Batman Is Present
MARKETING
Mktg picks not to miss
[thanks to Jaskaran and The Social Juice for his amazing service]
- Adobe to buy digital marketing platform Semrush in $1.9 billion deal
- Owner of U.K.’s Daily Mail Nears Deal to Buy Rival Daily Telegraph
- Pornhub Is Urging Tech Giants to Enact Device-Based Age Verification
- Brands that invest in OOH benefit from short-term sales and long-term business results, says Rapport
JOB POSTING
The wrong place to find the right job
- Great stories need great marketers - Netflix is looking for a Marketing Manager [through Andrea Menandro]
ADVERTISING
iPhone 17 Pro: Keep Your Cool
Apple is once again flexing its tech muscles with the iPhone 17 Pro and its jaw-dropping vapor chamber innovation. The campaign, directed by Andreas Nilsson and crafted by TBWA Media Arts Lab – LA, features a runner in a desert, alluding to thermal management that keeps your phone cool under pressure.
DESIGN
Royal Albert Hall’s Bold New Rebrand
In a move that screams both modernity and tradition, the Royal Albert Hall has undergone a daring rebrand crafted by Brandpie, alongside its in-house team. This refreshed identity aims to capture the Hall’s rich 150-year heritage while appealing to a more diverse, digital-savvy audience. With a refined logo, a splash of ‘Royal Red’, and typography inspired by Victorian styles, it’s all about enhancing the Hall’s role as a cultural beacon without overshadowing its legendary status.
Thank you so much for reading this far - I truly appreciate it. Last week’s most-clicked link was: