Signed up for the gym?
Yeah, me neither, but this Virgin Active ad is kinda cool
Hi friends,
I'm definitely not the gym type. I've been to the gym maybe a handful of times, and trust me, it shows! But I've gotta say, it's rare for a gym or fitness brand ad to grab my attention like this one by Virgin.
Not the case with the NBA, though, which is why I had to share the Toronto Raptors' 30th anniversary campaign with you.
Also, check out this wild Giff Gaff ad—it's a reminder of how far behind we are in Italy when it comes to using absurd irony to market brands.
And last but not least, PayPal's fresh rebranding.
Have a good read.
ADVERTISING
Ditch the Fads: Virgin Active's hilarious take on fitness cults
In a vibrant and satirical film directed by LIAKH through Spindle, Virgin Active challenges the chaotic world of fitness trends and dubious health fads. Titled "Leave The Cult," the spot humorously showcases bizarre scams and gimmicks, ultimately promoting a straightforward solution: just join the gym. With a playful nod to cult-like behaviors in the fitness industry, Virgin Active invites viewers to embrace a simpler, more authentic approach to health and wellness.
ADVERTISING
Raptors Soar: celebrating 30 years of outsider spirit
In a tribute to their unique identity, the Toronto Raptors and Yard have unveiled "Raptors Outside," a dynamic film celebrating their 30th anniversary. Directed by Ludo Gontrand through HAMLET, the film reflects the team's outsider mindset, paralleling the hustle and innovation of young people in Paris. With a powerful score by Axel Guenoun, the film captures themes of hope, courage, and confidence, showcasing the Raptors' determination to stand tall among the best.
FEATURED
A bunch of news from my network
- Rockin’ 1000 in Portugal [source Ambrogio Ferrario linkedIn]Â
-Â Netflix's Monsters took over all the Milan billboards [source Andrea Menandro linkedIn]Â
-Â Unobravo new commercial by DUDE [source Lorenzo Foffani linkedIn]
-Â Ceres will be on the Grifone's jersey for the Venezia-Genoa match [source Jacopo Pulcini linkedIn]
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an Ad
Let's jump in something out of the bubble:
Travel Tidbits: The ’50 best hotels’ in the world for 2024 for CNBC
Pills for geeks: Turn text (and images!) into calendar events
Foodies bites: The 50 best New York Times recipes of the last decade, picked by readers
Archistorm: Diagrams of skyscrapers around the world.
Infomaniac: The economics of a video games business
JOB POSTING
The wrong place to find the right job
-Â Ferrari is looking for a Social Media Planning & Strategy Specialist [through Marco Gobbi Pansana]
-Â Google is searching for an Associate Product Marketing Manager [through Valentina Dallavalle]
MARKETING
Mktg picks not to miss
- YouTube confirms your pause screen is now fair game for ads
- AI is changing the media industry: Here’s what the numbers say
-Â JPMorgan sees Netflix becoming a major advertising player, stock going to $750
-Â Tupperware failed because of how it succeeded
ADVERTISING
Giffgaff's Whimsical Debut: a dreamy new ad campaign
Giffgaff has launched its first campaign under new creative agency Pablo, featuring a whimsical 31-second ad where a protagonist plays trumpet in a vibrant field before humorously blowing through a traffic cone. The campaign promotes Giffgaff's 'Up to Good' ethos, showcasing the joy of being with a network that values customers through flexible products and great value.
DESIGN
PayPal's fresh look: simplicity meets style
PayPal has unveiled a sleek new identity crafted by Pentagram, emphasizing simplicity and flexibility. The updated branding features a refined 'PP' monogram and a custom typeface, PayPal Pro, inspired by Futura. With a streamlined color palette that shifts blue to an accent, the design aims to distinguish PayPal from other fintech brands. While some critics argue it lacks personality, the motion design elements add a dynamic touch, enhancing the user experience.