Starting Over from Australia
Kicking off after the break with fresh campaigns from the Roo Land
Hi friends,
welcome back. I hope you had a refreshing Christmas break.
Starting today, we're back with "In Case You Missed It," kicking off from where the sun rises first: Australia.
First up is an amazing campaign by Meat & Livestock Australia, cleverly poking fun at the madness of social media comments (perfect timing with Zuckerberg's latest statements on free speech).
Then there's a brilliant spot from the ATP Tour, launched just before the Australian Open, and an authentic rebranding from Aussie talent agency One Daydream. To wrap up, there’s a wild card campaign from Audible Global (straight out of London)
A fresh update comes with the new year: Starting today, In Case You Missed It is also on Instagram.
See you there and have a good read.
ADVERTISING
Lambs, laughs, and unity: The Great Aussie BBQ Comeback
The new summer campaign for Australian Lamb, created by Droga5 ANZ, humorously tackles online divisions while promoting a message of unity. Featuring real comments from social media, the film illustrates how a lamb barbecue can bring Australians together, reminding us that we treat each other better in real life. The launch includes a multi-channel advertising campaign to encourage face-to-face interactions, transforming online comments into convivial conversations over a delicious cut of lamb.
ADVERTISING
Game, Set, Match: ATP Tour serves up a fresh campaign
The ATP Tour has launched a new brand platform and campaign titled "It All Adds Up," created by Wieden+Kennedy London, to increase interest in men's tennis between major tournaments. The initiative highlights the importance of smaller year-round events in shaping player rankings, much like the Premier League does for football. Featuring a typographically driven design, the campaign distinguishes itself from typical sports advertising by focusing on energy and intensity rather than just player images.
FEATURED
A bunch of news from my network
- “History needs makers” by Puma and FPF - Federação Portuguesa de Futebol [source Josele Angulo Rodríguez linkedIn]
- New year’s OOH campaign: “Quest’anno ricomincio da Cortilia” [source Vito Pace and Roberto Profera linkedIn]
- Smartway 2024 wrapped [source Berardino D’Errico linkedIn]
- Choco Tapes: when chocolate bars turn into cassette tapes [source Gianvito Turi linkedIn]
- Latest Conad Tv Commercial by Ogilvy and The Box Films [source Valerio Musilli linkedIn]
NOBODY READS ADVERTISING
People read what interests them, and sometimes it’s NOT an Ad
Let's jump in something out of the bubble:
Infomaniac: Tesla's market cap surges to nearly half of global auto industry
Archistorm: The top 10 US architecture projects of 2024
Pills for geeks: The weirdest tech at CES 2025
Playlist: Always top-notch, Miami promos -> Miami 2025 - Idroscalo Milano
JOB POSTING
The wrong place to find the right job
- DUDE London is hiring massively [through Curro Piqueras]
- Tik Tok is looking for a Client Solution Manager [through Giuseppe Suma]
- Smartway is searching for the Head of Marketing [through Andrea Pelati]
- Unoenergy is recruiting for this role: Marketing Specialist [through Alice Zerbone]
MARKETING
Mktg picks not to miss
- Trump asks Supreme Court to pause TikTok shutdown
- The future of Stock Media after Getty And Shutterstock join forces
- Disney says about 157 million global users are streaming content with ads
- Meta ends fact-checking as it cuddles up to Trump
DESIGN
Dream Big: One Daydream's surreal makeover by Bandit Design
One Daydream (ODd), an influencer marketing agency in Australia, has embraced authenticity in its branding thanks to a stunning visual identity crafted by Bandit Design Group. The design reflects ODd's blend of traditional values and modern digital presence, featuring a unique wordmark that combines various typefaces and custom pixel characters. The vibrant "daydream-pink" color embodies the team's feminine energy, while AI-generated imagery enhances the brand's storytelling.
ADVERTISING
Ride the Sound Waves: Audible's whimsical Zen Commute
Audible's latest campaign, "Zen Commute," humorously showcases a woman's daily train ride transformed by sound. Created by Fold7 and directed by Antoine Bardou-Jacquet, the ad illustrates how audio storytelling can transport listeners to extraordinary places, like serene mountain retreats filled with yoga and gong baths. The campaign is part of a broader integrated effort that spans TV, digital, radio, and out-of-home advertising, featuring additional fun social films like "Blossom Train" and "Toy Town."