They just saw something

Small, painfully relatable moments turned into campaigns

Mar 8 • Domenico Loperfido

11

1

1

What on earth is going on?

From Sanremo to Streaming wars, fireworks everywhere in the shortest month of the year.

Mar 1 • Domenico Loperfido

4

3

February 2026

The Echo after the Show

Why Bad Bunny’s halftime still hits two weeks later.

Feb 22 • Domenico Loperfido

9

1

When the World Zigs

From Bad Bunny to brand backlash, here’s what actually deserved your attention

Feb 15 • Domenico Loperfido

8

1

90's Nostalgia wins

Why the Super Bowl still feels like a millennial playground

Feb 8 • Domenico Loperfido

6

2

The drop of the Year

It’s only early February and it’s a risky call, but Absolut x Tabasco already feels like the collab of the year.

Feb 1 • Domenico Loperfido

13

2

January 2026

Counting the days to OFFF 2026

5 things that get me hyped

Jan 25 • Domenico Loperfido

6

1

Back in the game

New year, wider circles, a few side projects on IG, and a heavy dose of OOH to start things properly.

Jan 18 • Domenico Loperfido

4

1

1

December 2025

That’s it for 2025

A few Christmas ads, some year-end favourites, and one last scroll before we log off

Dec 14, 2025 • Domenico Loperfido

2

1

Wrapped Surrealism

A week where reality glitched harder than the ads

Dec 7, 2025 • Domenico Loperfido

1

1

November 2025

Enough with Christmas?

Christmas ads already exhaust you, fair. I can’t promise zero detours, but there’s more inside.

Nov 30, 2025 • Domenico Loperfido

1

A Gamified Christmas Tale

What Yeti, A24 and two pop queens can teach brands about keeping audiences hooked

Nov 23, 2025 • Domenico Loperfido

2

2